Europe captures a third of global leisure travel spending
Europe accounted for $1 of every $3 spent on global leisure travel in 2025, capturing $2 TN and reinforcing its position as the world’s leading leisure tourism region. That’s the big takeaway from the new 2026 EIR data from the World...
Turning tourism growth into shared prosperity
The World Travel & Tourism Council (WTTC) is encouraging proactive and holistic destination stewardship as international tourism continues to grow. It is an approach designed ensure that tourism creates lasting value for residents,...
WTTC launches 7 Contemporary Wonders of the World global campaign
The search is on. The World Travel & Tourism Council (WTTC) has launched a global initiative designed to identify and celebrate the landmarks and buildings created since 1801 that have had the greatest impact on travel and tourism, local...
Tags: 7 Contemporary Wonders of the World, Gloria Guevara, World Travel & Tourism Council
WTTC raises concerns, calls for coordinated action on EES implementation
Saying that it fully recognizes the importance of modernizing border systems and strengthening security across Europe, the World Travel & Tourism Council (WTTC) is continuing to warn that without adequate flexibility, reliable equipment,...
Tags: Schengen Entry/Exit System (EES), World Travel & Tourism Council
China poised to become leading travel and tourism economy
China’s travel and tourism sector is undergoing a phase of accelerated expansion, positioning it as a strong example of sustained tourism growth, and placing the country firmly on track to become the world’s leading travel and tourism...
WTTC warns that EES delays could be costly
The World Travel & Tourism Council (WTTC) is warning that prolonged delays linked to the rollout of Europe’s new Entry/Exit System (EES) could put up to 41 million visitor arrivals and $45.4 billion in visitor spending at risk from four...
Travel and tourism forecast to continue to outpace wider economic growth
New data from the World Travel & Tourism Council (WTTC) forecasts that global travel and tourism will continue to outpace wider economic growth in 2026, with the sector expected to contribute $12TN to the world economy, accounting for 9.9%...
Tourism Always Recovers: WTTC delivers clear message in new report
In a new report, the World Travel & Tourism Council (WTTC) draws on four decades of global data to confirm the travel and tourism sector’s structural resilience and to deliver the powerful message to governments, investors, and travellers...
U.S. still tops, but losing market share, WTTC reports
While the United States was still the largest travel and tourism market in the world in 2025, the World Travel & Tourism Council’s latest Economic Impact Research indicates that it is losing market share. The WTTC’s Economic Impact...
WTTC sets sail with Cruising for Impact report
In a new report, the World Travel & Tourism Council (WTTC) highlights the positive impact that cruise tourism delivers for communities and destinations around the world. “Cruising for Impact” demonstrates how cruise tourism acts as a...