{"id":211298,"date":"2026-08-24T06:35:55","date_gmt":"2026-08-24T10:35:55","guid":{"rendered":"https:\/\/www.travelpress.com\/?p=211298"},"modified":"2026-08-24T07:34:07","modified_gmt":"2026-08-24T11:34:07","slug":"exclusive-cruise-nation-unpacking-the-canadian-cruise-travellers-profile-and-why-they-travel","status":"publish","type":"post","link":"https:\/\/www.travelpress.com\/exclusive-cruise-nation-unpacking-the-canadian-cruise-travellers-profile-and-why-they-travel\/","title":{"rendered":"Unpacking the Canadian cruise traveller’s profile and why they travel"},"content":{"rendered":"

\"\"<\/p>\n

In the third-part of this exclusive four-part series, Environics Analytics\u2019 Sandra Ware, Director of Client Strategy \u2013 Travel explains that today\u2019s audience of cruise traveller spans a broader range of lifestyles, motivations and travel behaviours. Ware writes: \u201cThey come with attitudes toward relaxation, exploration and escape often proving more predictive than age alone. Understanding these differences reveals three clear cruise audiences and one important group that shows why age alone can be misleading.\u201d<\/em><\/p>\n

And Ware explains: The cruise marketing opportunity appears to target a single audience. However, a deeper analysis of behaviour, trip length, attitudes, income levels, maintainer age and psychographic scores reveals useful insights.\u201d<\/em><\/p>\n

In fact, she says: \u201cThere are three clear cruise audiences: loyal committed cruisers, occasional cruisers and interested first-timers. It also reveals one important non-audience: older households that may look like prospects by age, but whose travel motivations point elsewhere.\u201d<\/em><\/p>\n

Ware adds: \u201cCruise format matters too. Mass market, river, luxury and expedition itineraries can appeal to very different motivations.\u201d<\/em><\/p>\n

For the full story, check out the Aug. 17, 2026 issue of Canadian Travel Press.<\/a><\/em><\/p>\n

\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"In the third-part of this exclusive four-part series, Environics Analytics\u2019 Sandra Ware, Director of Client Strategy \u2013 Travel explains that today\u2019s audience of cruise traveller spans a broader range of lifestyles, motivations and travel behaviours. Ware writes: \u201cThey come with attitudes toward relaxation, exploration and escape often proving more predictive than age alone. Understanding these…<\/span>more ›<\/a>","protected":false},"author":6,"featured_media":211300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[4,1,285],"tags":[4744,4512,4745],"front_page":[113],"class_list":["post-211298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cruise","category-news","category-trends-research","tag-cruise-nation","tag-environics-analytics","tag-exclusive-to-canadian-travel-press","front_page-lede-story"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/211298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/comments?post=211298"}],"version-history":[{"count":3,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/211298\/revisions"}],"predecessor-version":[{"id":211356,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/211298\/revisions\/211356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media\/211300"}],"wp:attachment":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media?parent=211298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/categories?post=211298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/tags?post=211298"},{"taxonomy":"front_page","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/front_page?post=211298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}