{"id":211263,"date":"2026-08-20T06:35:41","date_gmt":"2026-08-20T10:35:41","guid":{"rendered":"https:\/\/www.travelpress.com\/?p=211263"},"modified":"2026-08-20T09:39:12","modified_gmt":"2026-08-20T13:39:12","slug":"gen-z-millennials-show-interest-in-travelling-to-trace-family-roots","status":"publish","type":"post","link":"https:\/\/www.travelpress.com\/gen-z-millennials-show-interest-in-travelling-to-trace-family-roots\/","title":{"rendered":"Gen Z, Millennials show interest in travelling to trace family roots"},"content":{"rendered":"

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According to new data from Flight Centre Canada, younger Canadian travellers are becoming increasingly interested in trips that reconnect them with their family history, ancestry and cultural heritage.<\/p>\n

In the survey \u2013 conducted by YouGov — 84 per cent of Gen Z and 87 per cent of millennials are interested in taking a roots-focused trip, while 51 per cent of each group say roots travel is more important to them now than it was a year ago.<\/p>\n

Anita Emilio, executive vice president of Flight Centre Canada, said that: \u201cA faded photo, an old address or story shared at a family gathering can suddenly come to life when you\u2019re standing in that place yourself.\u201d<\/p>\n

And Emilio added: \u201cRoots travel turns family history into something you can see, experience and share with the people who remember it.\u201d<\/p>\n

This growing interest in roots travel has particular relevance in Canada, where many family histories cross cultures and borders. The most recent census captured more than\u00a0450 ethnic or cultural origins\u00a0and reported the largest proportion of landed immigrants or permanent residents since Confederation in 1867\u2014more than\u00a08.3 million or 23 per cent\u00a0of the population.<\/p>\n

Said Emilio: \u201cCanada has been shaped by generations of immigrants. When families return to the place of their ancestors, it gives younger generations the chance to ask questions while older family members can still fill the gaps.\u201d<\/p>\n

In an earlier global survey, Flight Centre found that\u00a079 per cent of Gen Z and 80 per cent of millennials have travelled, or would consider travelling, with multiple generations of their family.<\/p>\n

That appetite for multigenerational travel aligns with what younger Canadians say they want from heritage trips:<\/p>\n