{"id":210850,"date":"2026-08-06T06:35:22","date_gmt":"2026-08-06T10:35:22","guid":{"rendered":"https:\/\/www.travelpress.com\/?p=210850"},"modified":"2026-08-06T08:07:28","modified_gmt":"2026-08-06T12:07:28","slug":"the-high-value-traveller-its-not-who-you-might-think","status":"publish","type":"post","link":"https:\/\/www.travelpress.com\/the-high-value-traveller-its-not-who-you-might-think\/","title":{"rendered":"EXCLUSIVE: The High-Value Traveller: It\u2019s Not Who You Might Think"},"content":{"rendered":"

\"\"<\/p>\n

In the second part of this exclusive four-part series, Environics Analytics\u2019 Stan Ivankovic turns his attention to the High-Value Traveller, noting at the outset, that the high-value traveller is not who you might think it is.<\/p>\n

Environics Analytics\u2019 Vice President Business Development \u2013 Travel, observes that: \u201cHigh-value travellers are often discussed as though they are a single group. In reality, they vary significantly by income, life stage, household composition, travel frequency, destination preference and motivation.\u201d<\/p>\n

And Ivankovic makes it clear that: \u201cFor tourism organizations and travel suppliers, attracting the Canadian high-value traveller requires more than traditional marketing. Success depends on delivering personalized experiences, emphasizing authenticity, demonstrating sustainability commitments, and providing seamless digital interactions.\u201d<\/p>\n

For the full story, check out the Aug. 3 edition of Canadian Travel Press.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"In the second part of this exclusive four-part series, Environics Analytics\u2019 Stan Ivankovic turns his attention to the High-Value Traveller, noting at the outset, that the high-value traveller is not who you might think it is. Environics Analytics\u2019 Vice President Business Development \u2013 Travel, observes that: \u201cHigh-value travellers are often discussed as though they are…<\/span>more ›<\/a>","protected":false},"author":6,"featured_media":210852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[1,285],"tags":[4512,4658],"front_page":[113],"class_list":["post-210850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-trends-research","tag-environics-analytics","tag-stan-ivankovic","front_page-lede-story"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/comments?post=210850"}],"version-history":[{"count":3,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210850\/revisions"}],"predecessor-version":[{"id":210864,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210850\/revisions\/210864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media\/210852"}],"wp:attachment":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media?parent=210850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/categories?post=210850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/tags?post=210850"},{"taxonomy":"front_page","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/front_page?post=210850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}