{"id":210798,"date":"2026-08-05T06:25:29","date_gmt":"2026-08-05T10:25:29","guid":{"rendered":"https:\/\/www.travelpress.com\/?p=210798"},"modified":"2026-08-05T08:15:40","modified_gmt":"2026-08-05T12:15:40","slug":"pinelo-named-cso-north-america-for-azamara-cruises","status":"publish","type":"post","link":"https:\/\/www.travelpress.com\/pinelo-named-cso-north-america-for-azamara-cruises\/","title":{"rendered":"Pinelo named CSO, North America for Azamara Cruises"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-210799\" src=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/08\/Alex-Pinelo-Azamara-Cruises-1024x768-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/08\/Alex-Pinelo-Azamara-Cruises-1024x768-1.jpg 1024w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/08\/Alex-Pinelo-Azamara-Cruises-1024x768-1-300x225.jpg 300w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/08\/Alex-Pinelo-Azamara-Cruises-1024x768-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Azamara Cruises has appointed Alex Pinelo as Chief Sales Officer.\u00a0In his new role, Pinelo will lead Azamara&#8217;s\u00a0sales organization across North America, overseeing sales strategy, trade\u00a0partnerships\u00a0and commercial growth throughout the region. His appointment reflects Azamara\u2019s continued investment in the travel advisor community and\u00a0its\u00a0commitment to strengthening its presence across the North American market.<\/p>\n<p>Pinelo brings more than 40 years of experience in the cruise industry,\u00a0with an accomplished career\u00a0focused on\u00a0building high-performing sales teams and cultivating strong trade relationships.<\/p>\n<p>Most recently, he served as Chief Sales Officer at\u00a0AmaWaterways, where he led the company&#8217;s global sales strategy, strengthened travel\u00a0partner\u00a0engagement\u00a0and drove commercial performance across key markets.<\/p>\n<p>During his tenure,\u00a0Pinelo held several senior leadership positions,\u00a0including Director of Latin America Sales, Director of National Accounts, Vice President of National Accounts, Vice President of\u00a0Sales\u00a0and Senior Vice President of Sales, before being appointed Chief Sales Officer in 2025.<\/p>\n<p>Prior to\u00a0joining\u00a0AmaWaterways\u00a0in 2017, Pinelo spent\u00a0nearly three\u00a0decades with Norwegian Cruise Line, advancing through a variety of operational and sales leadership roles before serving as Vice President of Key Accounts. He also played an integral role on the opening team for Disney Cruise Line, helping launch the brand in South Florida and Puerto Rico.<\/p>\n<p>Dondra Ritzenthaler, Chief Executive Officer of Azamara Cruises, said that: \u201cAlex is an exceptional addition to our executive leadership team and exactly the kind of leader we need as we continue to grow our presence in North America.\u00a0Travel advisors are at the heart of Azamara\u2019s business, and we\u00a0remain\u00a0deeply committed to investing in the relationships, tools and support that help them succeed.\u201d<\/p>\n<p>Ritzenthaler added: \u201cWith his passion for the cruise industry, deep understanding of the travel advisor community and proven ability to build lasting partnerships, Alex is the ideal person to lead that commitment forward. I\u2019m excited for what\u2019s ahead as we continue expanding our reach, strengthening our advisor relationships and introducing more travellers to the immersive experiences that define Azamara.\u201d<\/p>\n<p>Commenting on his appointment, Pinelo said: &#8220;I&#8217;m honoured to join Azamara Cruises at such an exciting time in the company\u2019s journey. Throughout my career, I\u2019ve believed that travel advisors are at the heart of our industry\u2019s success, and I look forward to building on Azamara\u2019s strong relationships with its valued partners across North America.\u201d<\/p>\n<p>Pinelo continued: \u201cTogether with our talented sales team, we\u2019ll continue creating new opportunities for growth while inspiring more travellers to discover the destination-focused experiences that make Azamara so distinctive.\u201d<\/p>\n<p>Pinelo will officially assume his role on\u00a0September 1 and\u00a0will be based in Miami, Florida.<\/p>\n<p>Sail on over to <a href=\"https:\/\/www.azamara.com\/home\">https:\/\/www.azamara.com\/home<\/a> for more.<\/p>\n","protected":false},"excerpt":{"rendered":"Azamara Cruises has appointed Alex Pinelo as Chief Sales Officer.\u00a0In his new role, Pinelo will lead Azamara&#8217;s\u00a0sales organization across North America, overseeing sales strategy, trade\u00a0partnerships\u00a0and commercial growth throughout the region. His appointment reflects Azamara\u2019s continued investment in the travel advisor community and\u00a0its\u00a0commitment to strengthening its presence across the North American market. Pinelo brings more than<span class=\"ellipsis\">&hellip;<\/span><a href=\"https:\/\/www.travelpress.com\/pinelo-named-cso-north-america-for-azamara-cruises\/\">more &#8250;<\/a>","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[16,4],"tags":[3292,1815],"front_page":[],"class_list":["post-210798","post","type-post","status-publish","format-standard","hentry","category-appointments","category-cruise","tag-alex-pinelo","tag-azamara-cruises"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/comments?post=210798"}],"version-history":[{"count":3,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210798\/revisions"}],"predecessor-version":[{"id":210829,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210798\/revisions\/210829"}],"wp:attachment":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media?parent=210798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/categories?post=210798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/tags?post=210798"},{"taxonomy":"front_page","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/front_page?post=210798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}