{"id":210115,"date":"2026-07-10T06:25:16","date_gmt":"2026-07-10T10:25:16","guid":{"rendered":"https:\/\/www.travelpress.com\/?p=210115"},"modified":"2026-07-10T09:34:40","modified_gmt":"2026-07-10T13:34:40","slug":"brand-usa-set-to-deepen-engagement-in-canada-with-fall-events","status":"publish","type":"post","link":"https:\/\/www.travelpress.com\/brand-usa-set-to-deepen-engagement-in-canada-with-fall-events\/","title":{"rendered":"Brand USA set to deepen engagement in Canada with fall events"},"content":{"rendered":"

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Brand USA has announced that it is Brand USA Travel Week Canada this fall with events taking place in Toronto and Montreal from Oct. 26 to Oct. 29, 2026.<\/p>\n

The event introduces Brand USA\u2019s signature Travel Week platform to Canada for the first time, marking the next step in its long-term strategy to deepen engagement with one of the United States\u2019 most important international source markets.<\/p>\n

Formerly known as Canada Connect, Brand USA Travel Week Canada brings Brand USA\u2019s longstanding Canadian trade and media engagement under the organization\u2019s global Travel Week platform, which now spans the U.K. and Europe, India, South America, and Canada.<\/p>\n

Fred Dixon, president and CEO of Brand USA, observed that: \u201cCanada has always been essential to the United States\u2019 travel economy, and the expansion of Brand USA Travel Week deepens our engagement with partners in the market who help shape travel decisions every day.\u201d<\/p>\n

And Dixon added: \u201cBy bringing our signature event to Canada, we\u2019re aligning our engagement under one unified platform to strengthen collaboration and keep the United States top of mind for Canadian travelers.\u201d<\/p>\n

The launch comes as Brand USA continues to expand the Travel Week model into priority markets around the world.<\/p>\n

Earlier this year, Brand USA brought the platform to India, the United States\u2019 third-largest overseas source market, and launched Brand USA Travel Week South America in Rio de Janeiro, Brazil.<\/p>\n

Together, these expansions underscore the growing role of Brand USA Travel Week as a cornerstone of the organization’s global trade and media engagement strategy.<\/p>\n

\"\"<\/p>\n

Canada remains one of the United States\u2019 most important international travel markets, supported by deep cultural, geographic, and economic ties.<\/p>\n

Tourism Economics projects Canadian visitation to the United States will reach 16.7 million in 2026, up 4.4 percent from 16 million in 2025. While the market continues to face headwinds, early leading indicators point to encouraging signs of resilience and renewed demand.<\/p>\n

Preliminary May data shows overnight land arrivals from Canada increased 11 percent year over year, marking the first positive year-over-year movement in land arrivals in some time. Air arrivals remain slightly below prior-year levels, but combined drive and fly arrivals are expected to move into positive territory.<\/p>\n

These indicators reinforce the importance of sustained, in-market engagement and the need to work closely with Canadian partners to support travel planning, product development, and long-term visitation growth.<\/p>\n

Malcolm Smith, senior vice president, global markets and chief trade and product development officer at Brand USA, pointed out that: \u201cCanadian travellers know the United States well, but there is still tremendous opportunity to inspire new trips, new itineraries, and new reasons to visit.\u201d<\/p>\n

Smith continued: \u201cTravel Week Canada will give U.S. destinations a focused platform to connect directly with Canadian buyers and media, share what is new across the country, and build the partnerships that support future visitation.\u201d<\/p>\n

Brand USA Travel Week Canada will feature pre-scheduled travel trade and media appointments, market insights, and networking opportunities designed to connect U.S. exhibitors with Canadian travel trade professionals and journalists.<\/p>\n

Held alongside the week\u2019s programming, a CEO roundtable will bring together senior leaders from the U.S. and Canadian travel industries to discuss shared opportunities to strengthen collaboration and inspire future visitation to the United States.<\/p>\n

The dual-city format in Toronto and Montreal reflects the importance of reaching key partners across both English- and French-speaking Canada.<\/p>\n

Registration is now open and more information is available at www.brandusaevents.com\/event\/TWC2026<\/a> .<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Brand USA has announced that it is Brand USA Travel Week Canada this fall with events taking place in Toronto and Montreal from Oct. 26 to Oct. 29, 2026. The event introduces Brand USA\u2019s signature Travel Week platform to Canada for the first time, marking the next step in its long-term strategy to deepen engagement…<\/span>more ›<\/a>","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[538,1,275],"tags":[2042],"front_page":[],"class_list":["post-210115","post","type-post","status-publish","format-standard","hentry","category-events","category-news","category-tourism-organizations","tag-brand-usa"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/comments?post=210115"}],"version-history":[{"count":3,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210115\/revisions"}],"predecessor-version":[{"id":210159,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/210115\/revisions\/210159"}],"wp:attachment":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media?parent=210115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/categories?post=210115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/tags?post=210115"},{"taxonomy":"front_page","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/front_page?post=210115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}