{"id":209740,"date":"2026-06-25T06:35:57","date_gmt":"2026-06-25T10:35:57","guid":{"rendered":"https:\/\/www.travelpress.com\/?p=209740"},"modified":"2026-06-24T12:00:20","modified_gmt":"2026-06-24T16:00:20","slug":"the-intrepid-effect-using-storytelling-to-show-travellers-the-impact-of-their-trips","status":"publish","type":"post","link":"https:\/\/www.travelpress.com\/the-intrepid-effect-using-storytelling-to-show-travellers-the-impact-of-their-trips\/","title":{"rendered":"The Intrepid Effect: Using storytelling to show travellers the impact of their trips"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-209741\" src=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/06\/The-Intrepid-Effect_1920x1080_2_1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/06\/The-Intrepid-Effect_1920x1080_2_1024x768.jpg 1024w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/06\/The-Intrepid-Effect_1920x1080_2_1024x768-300x225.jpg 300w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/06\/The-Intrepid-Effect_1920x1080_2_1024x768-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Intrepid Travel has launched a new global purpose platform that\u2019s all about storytelling and real-world examples to help travellers understand the positive effects of their trips amid tightening regulations on corporate impact communications\u00a0and marketing.<\/p>\n<p>Featuring a hero film and updated website messaging, the new platform centres on\u00a0The\u00a0Intrepid\u00a0Effect, built on the premise of showing impact rather than\u00a0stating\u00a0it.<\/p>\n<p>Developed\u00a0by Intrepid\u2019s\u00a0Impact team\u00a0in close collaboration with its local teams around the world, it brings together tangible examples\u00a0from\u00a0real Intrepid experiences, helping\u00a0travelers\u00a0better understand\u00a0their social, environmental and economic impact.<\/p>\n<p>Dedicated messaging will also be rolled out for travel\u00a0advisors, enabling them to clearly communicate the impact of\u00a0Intrepid\u00a0trips to\u00a0clients and\u00a0prospective travelers.<\/p>\n<p>Examples include a \u201ctuktuk ride that put her in the driver\u2019s seat,\u201d referencing\u00a0an e-rickshaw city tour in India, run by the women-led\u00a0not-for-profit Pink City Rickshaw\u00a0and\u00a0incorporated into several\u00a0Intrepid\u00a0itineraries\u00a0including its\u00a0India Women\u2019s Expedition\u00a0and\u00a0Rajasthan Experience. The initiative trains women to drive and\u00a0maintain\u00a0e-rickshaws for tours\u00a0in Jaipur, while also supporting drivers with financial and business literacy.<\/p>\n<p><iframe title=\"Discover The Power of Stories: Intrepid Travel&amp;apos;s New Global Purpose Platform Explained\" width=\"550\" height=\"309\" src=\"https:\/\/www.youtube.com\/embed\/M-A5pDhFn2E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Another example, \u201cAn incredible bowl of pho in Hanoi, giving kids a second chance,\u201d highlights a meal at\u00a0Vietnam\u2019s first social\u00a0enterprise,\u00a0a\u00a0youth training restaurant featured on many\u00a0Intrepid\u00a0trips including\u00a0Classic Vietnam and Cambodia and Vietnam Discovery. Intrepid\u00a0has worked with the organization, KOTO, for over\u00a020\u00a0years, supporting its mission to empower disadvantaged young people in Vietnam through training and employment opportunities.<\/p>\n<p>Intrepid\u2019s\u00a0new purpose platform comes as frameworks such as the EU Green Claims Directive and updated B Corp\u00a0minimum\u00a0standards are set to\u00a0govern and\u00a0reshape how companies frame\u00a0their\u00a0environmental and social impact.<\/p>\n<p>Both place stronger emphasis on clear, accountable storytelling and verifiable supporting data, reflecting growing regulatory scrutiny of impact marketing,\u00a0greenwashing\u00a0and misleading claims.<\/p>\n<p>Hazel McGuire, Chief Marketing Officer at\u00a0Intrepid\u00a0Travel, explained that: \u201cIn a changing regulatory landscape, we want to ensure\u00a0travellers\u00a0can clearly see and understand the\u00a0small\u00a0difference their\u00a0individual\u00a0journeys make. Rather than leading with\u00a0aspirational claims\u00a0or\u00a0unverified\u00a0impact\u00a0metrics,\u00a0which\u00a0can\u00a0be\u00a0commonplace in the travel\u00a0industry, Intrepid\u00a0wants\u00a0to\u00a0shift the\u00a0focus\u00a0to real experiences and tangible moments that\u00a0travelers\u00a0can see, feel and understand.\u201d<\/p>\n<p>And McGuire continued: \u201cThe\u00a0Intrepid\u00a0Effect\u00a0connects\u00a0experiences\u00a0to real outcomes for\u00a0host\u00a0communities and places, underpinned by impact measurement.\u00a0It\u2019s\u00a0substantiated storytelling, where the words are\u00a0backed\u00a0by the work.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-209742\" src=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/06\/The-Intrepid-Effect_1920x1080_1_1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/06\/The-Intrepid-Effect_1920x1080_1_1024x768.jpg 1024w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/06\/The-Intrepid-Effect_1920x1080_1_1024x768-300x225.jpg 300w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2026\/06\/The-Intrepid-Effect_1920x1080_1_1024x768-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>B Corp certification under the new standards begins in 2026, while the EU Green Claims Directive comes into force\u00a0in\u00a0September 2026. In response to this evolving regulatory landscape,\u00a0Intrepid\u00a0will soon\u00a0release its new\u00a0Responsible Marketing &amp; PR Policy, which sets out how it will continue to center purpose and lead with its values.<\/p>\n<p>This will\u00a0represent\u00a0the latest iteration of\u00a0its\u00a0Ethical\u00a0Marketing\u00a0Guidelines, which outline how\u00a0Intrepid\u00a0supports diversity,\u00a0equity\u00a0and inclusion in\u00a0its\u00a0marketing. The latest version\u00a0includes\u00a0a\u00a0new\u00a0commitment to openness and transparency and avoidance of terms such as \u201csustainability\u201d and \u201cregeneration\u201d,\u00a0as\u00a0well as updated standards for public relations,\u00a0data\u00a0and digital marketing.<\/p>\n<p>Go to\u00a0<a href=\"http:\/\/www.intrepidtravel.com\/the-intrepid-effect\">www.intrepidtravel.com\/the-intrepid-effect<\/a> for more.<\/p>\n<p><strong><em>Photos and video courtesy of Intrepid Travel<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Intrepid Travel has launched a new global purpose platform that\u2019s all about storytelling and real-world examples to help travellers understand the positive effects of their trips amid tightening regulations on corporate impact communications\u00a0and marketing. Featuring a hero film and updated website messaging, the new platform centres on\u00a0The\u00a0Intrepid\u00a0Effect, built on the premise of showing impact rather<span class=\"ellipsis\">&hellip;<\/span><a href=\"https:\/\/www.travelpress.com\/the-intrepid-effect-using-storytelling-to-show-travellers-the-impact-of-their-trips\/\">more &#8250;<\/a>","protected":false},"author":6,"featured_media":209743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[1,112,10],"tags":[1735,4588],"front_page":[113],"class_list":["post-209740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-responsible-travel","category-tour-operators","tag-intrepid-travel","tag-the-intrepid-effect","front_page-lede-story"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/209740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/comments?post=209740"}],"version-history":[{"count":1,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/209740\/revisions"}],"predecessor-version":[{"id":209744,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/209740\/revisions\/209744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media\/209743"}],"wp:attachment":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media?parent=209740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/categories?post=209740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/tags?post=209740"},{"taxonomy":"front_page","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/front_page?post=209740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}