![\"\"](\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2024\/12\/Virgin-Voyages-Brilliant-Lady-1_1024x768.jpg\")
<\/p>\n<\/p>\n
Virgin Voyages is reporting that it\u2019s seeing record momentum driven by accelerating demand in the adult-only travel sector as Wave Season raches its midpoint.<\/p>\n
That demand is translating into one of the brand\u2019s most advisor-friendly Wave seasons to date, supported by enhanced commissions, cash rewards and a suite of limited-time performance incentives.<\/p>\n
The adult-only travel market is projected to nearly\u00a0double from $9.2 billion in 2024 to $18.1 billion by 2033, according to market analysts. For Virgin Voyages, that category growth is already translating into strong commercial performance and growing opportunity for travel advisors.<\/p>\n
Virgin Voyages wrapped up 2025 with strong year-over-year gains that underscored rising demand and repeat interest in the brand.<\/p>\n
Performance highlights for 2025 include:<\/p>\n
Mid-Wave performance highlights:<\/p>\n
The defining moment of the year came with the debut of\u00a0Brilliant Lady, completing Virgin Voyages\u2019 four-ship fleet. Her launch with dual inaugural sailings from\u00a0New York City and Miami\u00a0closed out a milestone year for the brand and set the stage for expanded itineraries in 2026.<\/p>\n
Nirmal Saverimuttu, CEO of Virgin Voyages said,\u00a0\u201cWe’re heading into 2026 and 2027 in the strongest position we’ve ever been in, together with new destinations, experiences that actually move people, and real value for the Sailors you’re bringing us.\u201d<\/p>\n
Virgin Voyages\u2019 Wave approach is grounded in its\u00a0Voyage Fair Choices philosophy, which prioritizes transparent pricing, meaningful inclusions and fewer barriers for both Sailors and advisors. Rather than layering on complexity, the brand has structured its Wave offer to be easy to explain, easy to book and easy to stack.<\/p>\n
That clarity has become a defining element of Virgin Voyages\u2019 advisor relationships, reinforcing its position as one of the most advisor-friendly cruise brands in the market.<\/p>\n
Virgin Voyages\u2019 Wave offer, available to book\u00a0now through Feb. 26, gives advisors a compelling value proposition to take to clients during peak booking season:<\/p>\n
The offer applies across all voyage types, including high-demand sailings to the Caribbean, Europe, Alaska and Mexico, as well as new West Coast itineraries aboard Brilliant Lady. Booking during Wave allows advisors to secure added value while inventory remains available.<\/p>\n
Virgin Voyages is also launching\u00a0Sell Your Way to Seattle, a booking incentive that rewards First Mates who drive sales on 2026 West Coast and Alaska sailings. During the incentive period, every eligible 2026 West Coast or Alaska sailing booked earns one entry into a prize draw, with no limit on the number of entries First Mates can earn.<\/p>\n
One First Mate will win a sailing in Seriously Suite RockStar Quarters aboard the Seattle MerMaiden voyage,\u00a0turning strong sales performance into a premium Rockstar-level experience.<\/p>\n
As for what\u2019s ahead in 2026, the year will see Virgin Voyages continue to expand its cultural footprint with standout sailings including the\u00a0Red Hot Sailing Club Voyage featuring Nile Rodgers & CHIC,\u00a0Eat and Drink month\u00a0and the return of\u00a0Comedy Fest\u00a0in both the US and the UK.<\/p>\n
Later this year,\u00a0Brilliant Lady\u00a0will make her long-anticipated\u00a0West Coast debut, sailing from\u00a0Los Angeles to Mexico\u00a0and from\u00a0Seattle to\u00a0Alaska,\u00a0opening new opportunities for advisors in markets with strong demand for the brand\u2019s kid-free experience.<\/p>\n
As adult-only travel continues to gain momentum, Virgin Voyages is aligning strong consumer demand with fair pricing and advisor incentives during Wave 2026. By concentrating value and rewards early in the year, the brand is giving advisors a clear runway to convert demand into bookings and earnings.<\/p>\n
Saverimuttu said that: \u201cAdvisors often ask me who the Virgin Voyages customer is, and the answer is simple: it\u2019s anyone traveling without kids. Kid-free travel is a movement. When travel isn\u2019t tied to school calendars, booking patterns shift and Sailors have more flexibility, which drives stronger repeat behavior and steadier demand throughout the year. That sustained momentum is reflected in the awards we\u2019ve earned and the consistently high satisfaction scores across our fleet, and it\u2019s why we\u2019re the undisputed leader in kid-free travel.\u201d<\/p>\n
Sail on over to www.FirstMates.com<\/a> for more.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"Virgin Voyages is reporting that it\u2019s seeing record momentum driven by accelerating demand in the adult-only travel sector as Wave Season raches its midpoint. That demand is translating into one of the brand\u2019s most advisor-friendly Wave seasons to date, supported by enhanced commissions, cash rewards and a suite of limited-time performance incentives. The adult-only travel…<\/span>more ›<\/a>","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[3,4],"tags":[1843],"front_page":[],"class_list":["post-205780","post","type-post","status-publish","format-standard","hentry","category-agent-incentives","category-cruise","tag-virgin-voyages"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/205780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/comments?post=205780"}],"version-history":[{"count":2,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/205780\/revisions"}],"predecessor-version":[{"id":205822,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/205780\/revisions\/205822"}],"wp:attachment":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media?parent=205780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/categories?post=205780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/tags?post=205780"},{"taxonomy":"front_page","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/front_page?post=205780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}