![\"\"](\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2024\/09\/Landscape-image-of-a-couple-in-the-rooftop-pool-at-Emporium-Hotels-South-Bank-viewing-the-city_South-Bank_1024x768.jpg\")
<\/p>\n<\/p>\n
Brisbane\u2019s popularity as a global destination has hit new heights, with new visitor data showing a record-breaking $10.7 billion was spent by visitors across an unprecedented 50.8 million nights in the city.<\/p>\n
The latest Tourism Research Australia data for the year ending June 2024 showed Brisbane\u2019s visitor growth\u00a0outpacing Australia and its home State, Queensland,\u00a0with the city hosting 8.8 million total visitors, including record numbers from five international markets including Canada, the USA, Indonesia, South Korea and New Zealand.<\/p>\n
Visitors from Canada jumped 25 per cent and North America visitation was up an astonishing 9.4 per cent on 2019 figures, to 162,000 visitors.<\/p>\n
Brisbane\u2019s growing leisure experiences, world-class dining and accommodation, packed calendar of major events and unbeatable winter sunshine saw international spending increased to $3.2 billion, up 10.1 per cent from 2019.<\/p>\n
Lord Mayor Adrian Schrinner\u00a0said Brisbane just keeps getting better with the city\u2019s popularity with visitors from Australia and the world at an all-time high.<\/p>\n
\u201cVisitors from across the country and the world are embracing Brisbane as Australia\u2019s lifestyle capital, with millions of people wanting to experience the very best of our region,\u201d Schrinner said. \u201cBrisbane has more to see and do than ever before including our world-class lifestyle precincts like Howard Smith Wharves, Fish Lane and the brand-new Queen\u2019s Wharf, our packed events calendar and our unrivalled natural experiences. Visitors are coming in droves to stay in our hotels, enjoy our tourism experiences, and indulge in our incredible dining and shopping scene, which means local businesses are boosted as our economy grows even stronger.\u201d<\/p>\n
Brisbane Economic Development Agency Chief Executive Officer Anthony Ryan\u00a0said the city\u2019s growing global reputation, increasing aviation routes and targeted marketing campaigns were fueling Brisbane\u2019s growth.<\/p>\n
\u201cBrisbane is booming, and these record-breaking numbers highlight the impact of growing airline routes and BEDA\u2019s destination marketing campaigns, including our acclaimed \u2018Brisbane Favours the Bold\u2019 campaign targeting interstate visitors, and key activity across North America and Southeast Asia,\u201dRyan said. \u201cThis work supports domestic and international flights and ensures visitors extend their stay to soak up the abundance of activities and attractions across the region.<\/p>\n
BEDA\u2019s acclaimed destination marketing activity continues to grow Brisbane\u2019s brand and support visitation from key domestic and international markets.<\/p>\n
The successful \u2018Brisbane Favours the Bold\u2019 domestic marketing campaign achieved more than $70.6m in potential economic benefit to the city, generating $6.2m in direct booking revenue through conversion partners.\u00a0\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Brisbane\u2019s popularity as a global destination has hit new heights, with new visitor data showing a record-breaking $10.7 billion was spent by visitors across an unprecedented 50.8 million nights in the city. The latest Tourism Research Australia data for the year ending June 2024 showed Brisbane\u2019s visitor growth\u00a0outpacing Australia and its home State, Queensland,\u00a0with the…<\/span>more ›<\/a>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[12,1,275],"tags":[1105,2284,2057,2135],"front_page":[],"class_list":["post-190164","post","type-post","status-publish","format-standard","hentry","category-destination","category-news","category-tourism-organizations","tag-australia","tag-brisbane","tag-tourism-australia","tag-visit-brisbane"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/190164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/comments?post=190164"}],"version-history":[{"count":0,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/190164\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media?parent=190164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/categories?post=190164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/tags?post=190164"},{"taxonomy":"front_page","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/front_page?post=190164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}