{"id":175084,"date":"2023-07-19T00:00:08","date_gmt":"2023-07-19T04:00:08","guid":{"rendered":"https:\/\/www.travelpress.com\/?p=175084"},"modified":"2023-07-18T11:56:05","modified_gmt":"2023-07-18T15:56:05","slug":"special-come-and-say-gday-campaign-welcomes-a-decade-of-sports","status":"publish","type":"post","link":"https:\/\/www.travelpress.com\/special-come-and-say-gday-campaign-welcomes-a-decade-of-sports\/","title":{"rendered":"Special &#8216;Come And Say G\u2019day&#8217; Campaign Welcomes A Decade Of Sports"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-175097\" src=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/australia.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/australia.jpg 1024w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/australia-300x225.jpg 300w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/australia-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Tourism Australia has launched a special instalment of its global\u00a0Come and Say G\u2019day\u00a0campaign to celebrate a decade of global sporting events to be hosted by Australia, including the FIFA Women\u2019s World Cup 2023 that kicked off this week.<\/p>\n<p>The new Holiday Highlights campaign recaps iconic Australian experiences as if they were sporting replays, showcasing the country\u2019s remarkable destinations and friendly locals with a warm welcome for international travellers to plan their next holiday to Australia.<\/p>\n<p><iframe title=\"Holiday Highlights (2023) FULL| Tourism Australia\" width=\"550\" height=\"309\" src=\"https:\/\/www.youtube.com\/embed\/NxEdg5dtjqQ?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>To celebrate Australia\u2019s place in the global spotlight during the month-long World Cup tournament, the new campaign encourages visitors to go beyond the stadiums and sporting matches and immerse themselves in Australian culture and experiences.<\/p>\n<p>Tourism Australia Managing Director Phillipa Harrison said the first Women\u2019s World Cup to be held in the Southern Hemisphere is a big opportunity for Australia\u2019s tourism industry.<\/p>\n<p>Said Harrison: \u201cWith games to be hosted in five cities across Australia, the FIFA Women\u2019s World Cup is a momentous occasion to put Australia\u2019s distinctive and diverse holiday experiences on the world stage, as billions tune in to the tournament around the globe.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-175086\" src=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/Gday-Australia-2023-Holiday-Video-2-1024x768-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/Gday-Australia-2023-Holiday-Video-2-1024x768-1.jpg 1024w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/Gday-Australia-2023-Holiday-Video-2-1024x768-1-300x225.jpg 300w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/Gday-Australia-2023-Holiday-Video-2-1024x768-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>She pointed out that: \u201cThe FIFA Women\u2019s World Cup is just the beginning of a huge line up of major sporting events taking place across Australia over the next decade.\u00a0From the 2026 Commonwealth Games in Victoria to the 2032 Brisbane Olympics, Australia is excited to welcome sports fans from all over the world and invites visitors to plan an unforgettable holiday.\u201d<\/p>\n<p>Holiday Highlights\u00a0sees the return of\u00a0Tourism Australia\u2019s Brand Ambassador, Ruby the souvenir kangaroo, voiced by Australian actress and\u00a0Tourism Australia\u2019s Global Ambassador\u00a0Rose Byrne.<\/p>\n<p>Ruby was introduced to the world via a live-action animated short film titled\u00a0G\u2019day, and a multichannel\u00a0Come and Say G\u2019day\u00a0campaign, which launched in 15 key international markets last October.<\/p>\n<p><iframe title=\"G\u2019day, the short film (2022) | Official Film | Tourism Australia\" width=\"550\" height=\"309\" src=\"https:\/\/www.youtube.com\/embed\/P3PdfWVk7h8?start=11&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Tourism Australia Chief Marketing Officer Susan Coghill said it was important to harness a cultural moment that could build on the momentum of the\u00a0Come and Say G\u2019day\u00a0campaign.<\/p>\n<p>Said Coghill: \u201cWith the world\u2019s eyes on Australia during the Women\u2019s World Cup, this was the perfect moment to cast the warm Aussie welcome into the global spotlight. Once again using a distinctive character like Ruby, and recognizable destinations like Bondi Beach and the Great Barrier Reef, our winning formula\u00a0reminds consumers what they already know and love about Australia and extends a warm invitation to visit.\u201d<\/p>\n<p>In the new Holiday Highlights TVC (30-second and 15-second), Ruby returns as a sports commentator alongside an emu character from the G\u2019day short film, reporting on the breadth of destinations and experiences on offer across Australia. The TVC also features rising stars from Queensland Indigenous Football\u2019s young female team who are playing kick-about under a starry night sky on a Gold Coast beach.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-175085\" src=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/Gday-Australia-2023-Holiday-Video-1024x768-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/Gday-Australia-2023-Holiday-Video-1024x768-1.jpg 1024w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/Gday-Australia-2023-Holiday-Video-1024x768-1-300x225.jpg 300w, https:\/\/www.travelpress.com\/wp-content\/uploads\/2023\/07\/Gday-Australia-2023-Holiday-Video-1024x768-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The CEO of Queensland Indigenous Football Damian Munday\u00a0is immensely proud to team up with Tourism Australia to showcase the warm Aussie welcome to the world and celebrate women in sport.<\/p>\n<p>Munday said: \u00a0\u201cIt is incredibly exciting for our foundation and our young female players to be part of Tourism Australia\u2019s global activity around the FIFA Women\u2019s World Cup. This is also a unique opportunity to raise awareness of our mission to create more access to football opportunities for young Indigenous Australians.\u201d<\/p>\n<p>Alongside the TVC,\u00a0Holiday Highlights\u00a0will be supported by print and high impact Out of Home (OOH) advertising placements, plus social, digital and editorial initiatives globally. The campaign launches with paid activity today in key international\u00a0markets including the United Kingdom, United States, Germany and Japan.<\/p>\n<p>Australia and New Zealand are co-hosting the FIFA Women&#8217;s World Cup 2023 from 20 July \u2013 20 August 2023.\u00a0A total of 64 matches will be played by 32 national teams cross nine host cities in Australia and New Zealand, including Australian cities Adelaide\/Tarntanya, Brisbane\/Meaanjin, Melbourne\/Naarm, Perth\/Boorloo, and Sydney\/Warrane. Sydney will host the World Cup final at Stadium Australia on 20 August 2023.<\/p>\n<p>Go to <a href=\"https:\/\/www.tourism.australia.com\/en\">https:\/\/www.tourism.australia.com\/en<\/a> for more.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Tourism Australia has launched a special instalment of its global\u00a0Come and Say G\u2019day\u00a0campaign to celebrate a decade of global sporting events to be hosted by Australia, including the FIFA Women\u2019s World Cup 2023 that kicked off this week. The new Holiday Highlights campaign recaps iconic Australian experiences as if they were sporting replays, showcasing the<span class=\"ellipsis\">&hellip;<\/span><a href=\"https:\/\/www.travelpress.com\/special-come-and-say-gday-campaign-welcomes-a-decade-of-sports\/\">more &#8250;<\/a>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"kia_subtitle":"","footnotes":""},"categories":[1546,12,1,275],"tags":[],"front_page":[],"class_list":["post-175084","post","type-post","status-publish","format-standard","hentry","category-australia","category-destination","category-news","category-tourism-organizations"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/175084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/comments?post=175084"}],"version-history":[{"count":0,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/posts\/175084\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/media?parent=175084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/categories?post=175084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/tags?post=175084"},{"taxonomy":"front_page","embeddable":true,"href":"https:\/\/www.travelpress.com\/wp-json\/wp\/v2\/front_page?post=175084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}